Augmented reality: Apple and Google's next battleground



Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment, there will be the elements are "augmented" by using computer-generated or extracted real-world sensory input such as sound, video, graphics, haptics or GPS data. Google and Apple are the word's popular brands.They are ready to start a challenging responsibility through AR innovation in their  next projects. The google team leads the development of the Android mobile operating system, the Google Chrome web browser, and Chrome OS, a lightweight operating system based on the Chrome browser. Apple  leads the development of softwares, iphones etc.

In the digital world people expect more innovative ideas through Smartphones,ipad..etc . Augmented Reality (AR) is an innovative idea to implement "Augmented"world. There are number of applications for augmented reality such as Smartphone and tablet applications,game development, medical field,AR apps for navigation..etc.

Game is the first thing that come to our mind when think about augmented reality.AR games typically played on Smartphones,portable gaming systems and tablets. The use of augmented reality transform the music industry with new methods used for music production,mixing and visualization. The augmented reality applications makes  use of the smartphone's GPS and camera to execute a car navigation system. In future we can expect more technology relevant applications through augmented reality. 


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